We don’t take life too seriously around here, but when it comes to your skin we don’t mess around. Which is why we’re all about living these 6 key principles: 

1. SIMPLICITY IS THE NEW AWESOME

Which is why we’ve created a routine with fewer products that delivers everything you really need for healthy skin that glows.

2. NATURAL IS POWERFUL

We don't use fragrances, preservatives, or any other whatchamacallits. Each jar and bottle is full to the brim with only good stuff that actually works. This makes our range ideal for all skin types, even the most sensitive of skins. 

3. RELISH SIMPLE PLEASURES

We like to think of caring for our skin as a much needed daily ritual – a moment of calm in the panic of everyday life. It’s a chance to slow down and be mindful. Which is why we’ve created each product with a sensory experience in mind. From Balancing to Calming, each use will take you on a little holiday.

4. HANDMADE IS THE BEST KIND

From the inside out, every product is made with care in little batches. This gives us as much control as possible over the entire production process, ensuring top-notch quality at every step. 

5. THE FUTURE IS LOCAL

It’s important to us that we empower local businesses using ingredients and packaging that is, wherever possible, made and sourced in and around South Africa.

6. THOUGHTFULLY SUSTAINABLE

We don’t test on animals, because that’s whack. We also use minimal glass and cardboard packaging that can be recycled or reused.